The export volume of stationery has increased, and creative stationery has gradually gained the attention of domestic stationery manufacturers.

[Office Partner Information Center] In recent years, under the guidance and support of the Chinese government, many stationery companies in China have organized delegations to participate in well-known industry exhibitions at home and abroad such as Frankfurt Stationery Exhibition, Hong Kong Stationery Exhibition, and Shanghai Stationery Exhibition. Since 2010, many Chinese stationery companies have been more active in “going out” and setting up branches, offices and other institutions abroad. This has enabled China's stationery to develop rapidly in all aspects, including product quality, product style innovation, and even product brand creation. It has further demonstrated to the world the strength and advantages of China's “stationery manufacturing power”. With the gradual recovery of the global economy, the foreign trade of China's stationery industry has also shown rapid recovery. According to customs statistics, the total export value for the whole year of 2010 was 44.935 billion US dollars, with a growth rate of 22.9%, setting a record high since 1995. On the export side, exports of traditional products are still strong, and exports of private enterprises continue to lead. The export of stationery has continued to maintain a substantial growth trend, which is a powerful boost to the growth of China's stationery exports.

With the creation and promotion of cultural resources by the creative industry with the help of high technology, through the development and application of intellectual property rights, the production of high value-added products, the use of creative stationery in the stationery industry has become more and more extensive. And the various designs that are thoughtful for the user not only improve the user's work efficiency, but also make it easier for everyone to live. This also makes the creative stationery gradually gain people's recognition and the attention of the manufacturers.

Since the introduction of the creative stationery products, with the exquisite and ingenious design concept, everyone is a stationery person, set off a new wave of creative stationery. This also makes the market and prospects of creative stationery clear. However, relevant professionals pointed out that the current domestic creative stationery industry lacks technology, not the market, but the entire business model. According to industry insiders, many people in China are looking at how others do when they are doing stationery, but they do not consider the way of operating in line with local and Chinese characteristics. That is to say, stationery manufacturers are basically a company that makes stationery; the so-called whole business model refers to a company that can't just be a stationery, but should form a cultural communication that is all-round, similar to this. The company, everything it does, will improve the industry.

Source of information: Internet

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