Stationery manufacturing industry must establish core competitiveness

In recent years, China has become the most dynamic economic region in the world, with the comparative advantage of becoming a global stationery manufacturing center, and the export-oriented development characteristics of the stationery industry are obvious.

Due to oversupply of domestic office stationery products and increased pressure on quality, core competitiveness has become one of the key competition factors, and competition for resources by all parties has become increasingly fierce.

On the one hand, stationery manufacturers have strengthened their control over retail terminals, striving to reduce sales cycles, save on sales expenses, and make marketing channels more professional. The company's sales model has been able to adapt to multiple markets at the same time.

On the other hand, the development trend of the sales industry has led to the continuous rise of the status of large-scale chain stores and supermarkets, and increased control over the industry. The participation has led to price competition that was previously dominated by manufacturers. Large retailers, with their broad market coverage, purchasing scale, and cost advantages, will increasingly control the production companies in terms of product pricing, payment, and delivery.

The requirements of the international market for China's stationery products will gradually evolve and change, and there will be higher requirements for the quality, packaging, and delivery deadlines of Chinese products, even gradually extending to the research and development of production processes and products, product and environmental protection, and energy Resources and cultural environment are combined. With the deepening of competition, the profits of the various stages of the stationery industry chain are being compressed, and the space for price reduction is decreasing.

More and more companies are realizing that it is impossible to establish core competitiveness solely based on price competition, not the direction of long-term development, so as to strive to explore new development paths. Many stationery companies have increased their investment in technology, developed new products with high technology content, made product differentiation as a long-term plan for enterprise development, sought new market demand, and established new economic growth points to realize the Continuous development.

Source: Internet

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