Add some freshness to stationery manufacturing

The market environment is constantly changing, and a company is constantly adjusting its survival rules according to changes in the environment. From the past experience, to form new experiences, to constantly break through themselves, to achieve innovation is the driving force behind the development of enterprises. Correspondingly, traditional stationery products face a complex and volatile market environment, and their limitations are increasingly prominent. Only continuous innovation and change can benefit the development of enterprises.

Traditional Chinese has a considerable number of successful cases of Chinese enterprises. However, yesterday's successful products have not kept up with the changes in today's market. The new era has arrived, the competitive environment is changing, the old products are constantly facing new challenges, and gradually Highlights its own shortcomings. In this environment, we will make bold changes and innovations in the tradition, and combine the development situation of the enterprise with the market competition to overcome the shortcomings of the past stationery production design.

Today, product homogeneity is serious, and the gap between products is very small. Consumers often choose brands according to their own perceptions. The core of market competition has undergone fundamental changes, from product competition to cognitive competition. . Secondly, today's market is facing new problems. All enterprises are busy meeting the needs of consumers. All consumers are tired of coping with the endless stream of new product information. How can companies keep their position in the stationery market?

All along, demand is that creation is constantly being created, not being satisfied. To create demand, it must start from the competition. This requires a little freshness in stationery production. The decision makers who emphasize the value of products in the market in the future are consumers, not companies.

Adding a sense of freshness to stationery manufacturing requires companies to establish a more customer-oriented marketing awareness, organize the process of research and production around the realization of user value, and increase the flexibility and openness of the organization, so that when conditions permit, in the value chain Consumers can be included in any part of the process. Nowadays, many companies have opened interactive forms such as WeChat and Weibo to better listen to consumers' feelings. Compared with the traditional way of building cars behind closed doors, this is a new attempt. For consumers, it is also Fresh feeling is full.

Adding a sense of freshness to stationery manufacturing can help old brands adapt to new markets, new products will be listed smoothly, and “silent” companies will be expanded into “sound brands” and so on. Freshness is a step on the basis of tradition, and we look at the overall more comprehensive and feasible fresh marketing, which is a higher upgrade version of traditional theory. Fresh marketing makes the company promote product marketing. To the transformation of product innovation with the goal of enhancing brand value under the guidance of brand strategy; the transformation from price competition-oriented marketing to the differentiated and valued blue ocean strategic marketing; the terminal construction as the means of marketing to consumption The origin is the transformation of the interactive terminal brand experience.

Adding a fresh sense to the manufacture of stationery is to raise the awareness of corporate brand marketing, and thus comprehensively enhance the overall strength of the company. Fresh marketing establishes new marketing ideas for enterprises, and closely links with the overall dynamics of the market, and changes with the changes of the market, so as to continuously acquire and grasp new development opportunities.

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